We have all heard the expression, “You never get a 2nd chance to make a 1st impression!” This is really true when it comes to Social Media Marketing. Your cover photo is important but your personal photo is actually even more important.


Do you have your picture on your profile? You should have a personal photo of your smiling face. Large businesses can use their logo or some other image but you are not a large faceless corporation, you are a professional network marketer. As network marketers, our goal on Social Media is to connect and build relationships with people, then share our love of essential oils. We are also connecting with our team and helping them learn to do the same.
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You want to be approachable and real. Not a shadowy figure of mystery. You want people to feel they know and trust you. You can help express that with a nice photo head shot with your smiling face. A smile speaks volumes. Your personal profile picture should not be a picture of your kid, pet, your team logo, Young Living products, lavender fields or anything else. You can put those in your cover photo. That also will help people get to know a bit about you, but put it in the cover.


welcomingYou can have a picture of you WITH your pet. That works even better. I don’t know how many times I have had conversations with people about my parrot because I include him in my pictures. Barney has been very helpful in opening dialog with people some of whom, eventually became distributors in Young Living.


Think about the picture you use for your profile. It should be dignified but friendly and approachable. We are in a relationship building business. Your profile picture should be a head shot with your smiling face.


Another reason to consider your profile picture is that it appears in the News feed of your followers, posts on your page’s Timeline, replies in comments. As you spend more time making posts and commenting on other people’s posts, your face will become familiar to people you interact with on a regular basis.


“People don’t care how much you know until they know how much you care” – Zig Ziglar


Put some thought into it and see what you can come up with that shows you care.


Here is a great quote from Craig Aramaki, “Don’t sell the products! Instead, fall in love with the products and then, sell that love. Your passion is your purpose.”


Craig Aramaki is chief marketing officer at Young Living Essential Oils . He made that comment at the 2013 Grand Convention. It’s a really powerful statement and one you should think about. How much do you love the products? What about Young Living Essential Oils as a company?


I have been with Young Living for over 16 years. I started building my business because of how much I love the oils and what they have done for me and my family both physically and emotionally. It was Abundance oil that lifted me out of severe depression. Within minutes of using that oil I felt wonderful. It was that shift that made me realize how much I could help others with these oils.


I could never be successful building a business with products I didn’t truly LOVE! I have been involved with several companies and affiliate programs on the side over the years for products and services I use. Some of them I attempted to build a side income with but I had very little success with any of those other programs. Each one has paled in comparison to Young Living. I guess it was good because they all made me appreciate what we have in Young Living and how special this company really is.


To be really successful in Young Living, you really need to understand and appreciate how unique the company and products are. I know most people say that about their company but NONE can say things that Young Living Distributors can say about our company.


It is IMPORTANT that YOU, as a Young Living Distributor who is serious about success, get to know the things that make our company truly unique. First by using the products and becoming a product of the product. Using the products you will have your own stories to tell.


Second, learn how Young Living goes above and beyond what is normal to produce the highest quality essential oils in the world. Get to know the ways Young Living is different from other network marketing companies and other essential oil companies.

A Few Things You Should Know . . . yl_farm3pic

  • Gary has invested 33 years in the research and development of essential oils.
  • The FDA says, Gary Young is the foremost expert on essential oils and distillation in the WORLD!
  • Gary has been told by French essential oil experts that YL has the finest Lavender in the world!
  • Young Living has 9 farms and 9 distilleries and over 14 partners crafting and distilling worldwide.
  • YL is building another distillery this year at Highland Farm in Idaho. This will be the 10th distillery Young Living operates.
  • Largest Lavender farm in France belongs to Young Living with 1000 acres.
    Young Living has the largest acreage producing Lavender in the whole world with lavender growing in Utah, Idaho and France
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  • No chemicals are used on the YL Farms! Use special spray created by Gary containing oils! Much more expensive but the only real way to be organic!
  • Organic Compost is used on all YL Farms for soil enhancement 5 million tons of compost used annually on YL fields! Every Young Living farm has a composting yard. Plant matter from the distillation go in, no waste!
  • Gary Young injects microbes & enzymes into soil, also liquid from worm castings for fertilizer
  • Aromatic plants need a pH balance of 7-7.8! Who knew?! Gary Young did!
  • Young Living works with 7 other labs around the world to determine the properties and purity of Young Living essential oils.

These are just a few ways that Young Living is really unique as a network marketing company. How many network marketing companies have you heard of that have their own farms in multiple counties around the world?


Be aware of these things when you are sharing information with people about the oils. Use the products and develop your own product success stories. Listen to audios on products and company news and training. These things will help you grow your passion and help you stick with your business until you achieve the success you want in your Young Living business.


The poem below was read at Young Living Convention 2013. It’s a good one because it gets you thinking. We see things from our own perspective but sometimes we are wrong. That’s why we need to listen to other people and widen our scope of vision and understanding. It applies to a lot of things in life and your Young Living business.


Anyway . . .


The Cookie Thief
A woman was waiting at an airport one night, with several long hours before her flight. She hunted forCookie Thief Poem a book in the airport shops, bought a bag of cookies and found a place to drop.


She was engrossed in her book but happened to see, that the man sitting beside her, as bold as could be. . . grabbed a cookie or two from the bag in between, which she tried to ignore to avoid a scene.


So she munched the cookies and watched the clock, as the gutsy cookie thief diminished her stock. She was getting more irritated as the minutes ticked by, thinking, “If I wasn’t so nice, I would blacken his eye.”


With each cookie she took, he took one too, when only one was left, she wondered what he would do. With a smile on his face, and a nervous laugh, he took the last cookie and broke it in half.


He offered her half, as he ate the other, she snatched it from him and thought… oooh, brother. This guy has some nerve and he’s also rude, why he didn’t even show any gratitude!


She had never known when she had been so galled, and sighed with relief when her flight was called. She gathered her belongings and headed to the gate, refusing to look back at the thieving ingrate.


She boarded the plane, and sank in her seat, then she sought her book, which was almost complete. As she reached in her baggage, she gasped with surprise, there was her bag of cookies, in front of her eyes.


If mine are here, she moaned in despair, the others were his, and he tried to share. Too late to apologize, she realized with grief, that she was the rude one, the ingrate, the thief.


By Valerie Cox in “A Matter of Perspective”


Have you been using the many promotional items that we have? There are lots of items that can be used to stimulate interest in Young Living business or products. If you have attended any of Young Living conventions you know they always give you a really nice bag with the Young Living logo and other things like a spiral notebook and pen. These items can be used in your marketing but there is more to it than you think.


Do not miss out on these opportunities to use promotional items. They do stimulate interest but there is another important thing you are doing with all of these techniques. You are reminding people that you use Young Living Oils and you have an oils business. I do this EVERY SINGLE TIME I am with anyone. You won’t have a conversation about oils or the business every time you use a promotional item but you are always reminding people that you do oils. The more you do it, the more people will remember you when the time is right for them.

Pay close attention to Young Living’s Seasonal Catalogs. They are often filled with gift ideas that have the Young Living logo on them. These things make great promotional tools.

This is why I always have product placements throughout my house. I use oils in front of people all the time. It opens the door to many conversations about the oils.


I set up the product placement page so we can put some ideas together for team members. There are lots of great ideas to remind people that you have an oils business.


Here is a neat item I picked up at YL convention a few years ago. It’s a pen with a perfume sprayer that can be filled with oil. Pretty cool! I wish we could still get these.

They always have cool promotional items in the Product Expo at convention. I have picked up coffee mugs, shirts and hats, a jacket, grocery shopping bags, awesome water bottles a calculator and pen set plus several other things.


One of the bags I got now serves as my laptop bag. I like it better than the one I got for my laptop because of the beautiful Young Living logo on it.


The point I am trying to make here is that we always need to be aware of opportunities to let people know what we do. We all have a lot of these tools in our possession but are we using them? I have to admit, there have been times I grabbed plain ole mugs instead of my beautiful Young Living mugs.


Always in marketing mode. 😉


Have you ever noticed, when you go to the theater to see a movie, you can see familiar brands woven throughout the movie. Strategically placed products put there as subtle advertising. A few years ago I saw a documentary on television about advertising and how companies are actually paying to have their products placed in movies.


When I saw that documentary I started thinking about ways I could use a similar technique in my business advertising. Why not strategically place products and other items related to your business around for people to see and spark interest in Young Living products or business.


I have been doing this for years with some really funny results. My favorite is with Thieves Product Line. I keep a Thieves Foaming Hand Cleaner in every bathroom. Young Living has other foaming hand cleaners but the Thieves Story is priceless. People walk out of the bathroom with a smile and a question. They always want to know why it’s called Thieves. I LOVE that! I tell them the Thieves Story.


If you don’t know the Thieves Story, I recommend you get familiar with it.


When people ask questions, it is an opening to drip bits of information on them. Thieves products have a great story. Tell the Thieves Story!


The Story of Thieves Oil


    Young Living’s Thieves essential oil blend was created based on the historical story of four thieves in Europe who protected themselves from the black plague with cloves, rosemary, and other aromatics while robbing victims of the killer disease. When captured, they were offered a lighter sentence in exchange for their secret recipe. In modern days, these same herbs and essential oils have been found to be an effective barrier against topical and airborne microorganisms.


    Young Living’s proprietary Thieves oil blend includes clove, cinnamon bark, rosemary, lemon, and Eucalyptus radiata and has been specially blended to offer the same kind of defense as it did in the fifteenth century.


    Thieves oil has been university tested and found to be highly effective in supporting the immune system and good health.


    Let’s face it, germs, bacteria and respiratory viruses that surround us have never been stronger, or more antibiotic-resistant. That’s why it’s more important than ever to keep your health on alert against attacks to your immune system.



I never start in on a sales pitch but I DO let them know I am a distributor for the products. I just drop bits of information and let them keep coming back with more questions. The conversation flows naturally and people often want to know how to get the products for themselves.


Young Living has so many great products that can be used as product placement advertising in your home or anywhere you happen to be. There are other ideas that are not Young Living products but you can use as conversation openers.



Young Living has lots of non-toxic personal care products, you could have those placed around but another good idea is to have the brochure, “Rub a Dub Dub. Is Cancer In Your Tub?” sitting out where people can see it. You could also have a copy of the tucked into the booklet. I love to show how people manufacturing products with Sodium Lauryl Sulfate are required to wear rubber suits and masks.


Other things you could place around to generate interest are company magazines, brochures about specific products and industry related books. Books related to network marketing or home business success. If you have been on company trips, have a few pictures framed and placed where people can see them.


There are loads of ideas for ways you can stimulate interest in your business or the products. Think about what you have available within your company. Place as many things around you as possible whether at work or at home in places where visitors will see things. Then be ready with something to say that may cause the visitor to want more information.


Visit our Product Placement Page for more ideas. We will be adding ideas from team members so check back often.