Have you ever noticed, when you go to the theater to see a movie, you can see familiar brands woven throughout the movie. Strategically placed products put there as subtle advertising. A few years ago I saw a documentary on television about advertising and how companies are actually paying to have their products placed in movies.
When I saw that documentary I started thinking about ways I could use a similar technique in my business advertising. Why not strategically place products and other items related to your business around for people to see and spark interest in Young Living products or business.
I have been doing this for years with some really funny results. My favorite is with Thieves Product Line. I keep a Thieves Foaming Hand Cleaner in every bathroom. Young Living has other foaming hand cleaners but the Thieves Story is priceless. People walk out of the bathroom with a smile and a question. They always want to know why it’s called Thieves. I LOVE that! I tell them the Thieves Story.
If you don’t know the Thieves Story, I recommend you get familiar with it.
When people ask questions, it is an opening to drip bits of information on them. Thieves products have a great story. Tell the Thieves Story!
The Story of Thieves Oil
Young Living’s Thieves essential oil blend was created based on the historical story of four thieves in Europe who protected themselves from the black plague with cloves, rosemary, and other aromatics while robbing victims of the killer disease. When captured, they were offered a lighter sentence in exchange for their secret recipe. In modern days, these same herbs and essential oils have been found to be an effective barrier against topical and airborne microorganisms.
Young Living’s proprietary Thieves oil blend includes clove, cinnamon bark, rosemary, lemon, and Eucalyptus radiata and has been specially blended to offer the same kind of defense as it did in the fifteenth century.
Thieves oil has been university tested and found to be highly effective in supporting the immune system and good health.
Let’s face it, germs, bacteria and respiratory viruses that surround us have never been stronger, or more antibiotic-resistant. That’s why it’s more important than ever to keep your health on alert against attacks to your immune system.
I never start in on a sales pitch but I DO let them know I am a distributor for the products. I just drop bits of information and let them keep coming back with more questions. The conversation flows naturally and people often want to know how to get the products for themselves.
Young Living has so many great products that can be used as product placement advertising in your home or anywhere you happen to be. There are other ideas that are not Young Living products but you can use as conversation openers.
Young Living has lots of non-toxic personal care products, you could have those placed around but another good idea is to have the brochure, “Rub a Dub Dub. Is Cancer In Your Tub?” sitting out where people can see it. You could also have a copy of the tucked into the booklet. I love to show how people manufacturing products with Sodium Lauryl Sulfate are required to wear rubber suits and masks.
Other things you could place around to generate interest are company magazines, brochures about specific products and industry related books. Books related to network marketing or home business success. If you have been on company trips, have a few pictures framed and placed where people can see them.
There are loads of ideas for ways you can stimulate interest in your business or the products. Think about what you have available within your company. Place as many things around you as possible whether at work or at home in places where visitors will see things. Then be ready with something to say that may cause the visitor to want more information.
Visit our Product Placement Page for more ideas. We will be adding ideas from team members so check back often.
Filed under: Product Placement Advertising