We have all heard the expression, “You never get a 2nd chance to make a 1st impression!” This is really true when it comes to Social Media Marketing. Your cover photo is important but your personal photo is actually even more important.
Do you have your picture on your profile? You should have a personal photo of your smiling face. Large businesses can use their logo or some other image but you are not a large faceless corporation, you are a professional network marketer. As network marketers, our goal on Social Media is to connect and build relationships with people, then share our love of essential oils. We are also connecting with our team and helping them learn to do the same.
You want to be approachable and real. Not a shadowy figure of mystery. You want people to feel they know and trust you. You can help express that with a nice photo head shot with your smiling face. A smile speaks volumes. Your personal profile picture should not be a picture of your kid, pet, your team logo, Young Living products, lavender fields or anything else. You can put those in your cover photo. That also will help people get to know a bit about you, but put it in the cover.
You can have a picture of you WITH your pet. That works even better. I don’t know how many times I have had conversations with people about my parrot because I include him in my pictures. Barney has been very helpful in opening dialog with people some of whom, eventually became distributors in Young Living.
Think about the picture you use for your profile. It should be dignified but friendly and approachable. We are in a relationship building business. Your profile picture should be a head shot with your smiling face.
Another reason to consider your profile picture is that it appears in the News feed of your followers, posts on your page’s Timeline, replies in comments. As you spend more time making posts and commenting on other people’s posts, your face will become familiar to people you interact with on a regular basis.
“People don’t care how much you know until they know how much you care” – Zig Ziglar
Put some thought into it and see what you can come up with that shows you care.
Filed under: Social Media