I am re-reading Rhinoceros Success by Scott Alexander. Scott Alexander is the author of 3 books: Rhinoceros Success, Advanced Rhinocerology and Rhinocerotic Relativity. The Rhinoceros Success books are on my list of favorite success books. I read the first one Rhinoceros Success, years ago. I have read all three many times.

The RHINO charges thru life making things happen as opposed to the cow who waits for things to happen. The real secret to success for anyone is, of course, to figuratively become a rhino. You need to wake up tomorrow morning as a romping, stomping, full-grown, six thousand pound rhinoceros, charging toward your goals.

If you aren’t 100% completely satisfied with your life, then get mad and do something about it. Charge!!! You should say to yourself, “I will not be a lazy cow grazing in the pasture day after day! I won’t be one of those students who does nothing, sees nothing, accomplishes nothing and worse off — settles for just doing O.K. I woke up this morning as a rhinoceros! I am going to sacrifice the security and complacency of the pasture and live a rhinoceros life of excitement and adventure in the jungle…” (Alexander, p.14).

Since I first read Rhinoceros Success, I started collecting rhinoceros figurines and pictures for my office. They remind me to act like a rhino and charge full steam ahead towards my goals.

The Rhinoceros Success books had a big impact on me. They are on my recommended reading list.